Enterprise
Search Engine Optimization

14 April 2011 - The Risks of Relying on the Search

2 March 2011 - Stick With Content Aggregator Links - Consequences of the Google algo update.

19 February 2011 - Enterprise Search Manipulation - JCPenney - When Black Hat Succeeds on a Large Scale

21 January 2011 - Google Has A Huge Cloaking Problem

13 December 2010 - A Sorry Tale of a Google Penalty in Action (And what we are doing to help us and others do something about it)

28 November 2010 - New Google Penalty Discovered

updated 19 November 2010 - Structural SEO

2 November 2010 - Enterprise SEO - Link Building

12 August 2010 - Turn Old Product Pages Into Link Bait

1 July 2010 - Google Now Hiding Link Metrics

1 May 2010 - Search Forensics - Subdomains & Supplemental Results

11 January 2010 - Securing robots.txt

7 December 09 - Evaluating The Work Of SEO Agencies

If you're responsible for the search performance of a large web entity, you are invited to join us, contribute problems/solutions, and benefit from the sharing of information related to this profession here on re1y.com. Please feel free to participate & comment in the blog. All comments are welcome and relevant questions/issues raised in the blog will be addressed by members of our community.

While the basic philosophy is the same, the difference between large and small scale optimization is huge. This site recognizes that fact and deals specifically with the issues faced by large or multiple site enterprises. We discuss the seo approaches taken by authority sites.

There is a vast online community currently serving the small entrepreneur with thousands of sites, blogs, and forums providing excellent optimization information for those willing to critically analyze it. But there is almost nothing focused on the higher level, large enterprise search considerations. re1y.com is filling that niche with a focus on enterprise seo, search compliance, structural seo, and Google penalty solutions.

A large system is by necessity automated. Most small sites can survive with either manually programmed pages or content management systems using databases. But one big difference is that large systems have no alternative - they must rely on data. So there's not only a semantic imperative, but a data imperative as well.

We know there are some significant requirements for any enterprise that implements multiple sites - they must be implemented compliantly, that is, they must each be independent of all other owned sites and not seen to game the advantages inherent with multiple sites. No problem for a small business. But how do you manage hundreds of website implementations without triggering Google penalties across your entire network?

At the enterprise level, the keyword universe could be several hundred thousand. If you're using a small site strategy, how do you handle that with a 30-35 keyword limit per page?

How is large scale SEO different beyond mere size? How do you diversify your risk away from one mother ship without cannibalizing your existing businesses?