Enterprise
Search Engine Optimization

7 December 09 - Evaluating The Work Of SEO Agencies

1 November 09 - SEO Enterprise Blog is up

13 October 09 - Canonical Condom

08 October 09 - SEO & Recourse : How To Bite Back

16 September 2009 Resource Description Framework - Is RDF A Game Changer?

15 July 2009 Replacing nofollow Strategies

5 June 2009: Strategy Changes Required For nofollow

If you're responsible for the search performance of a large web entity, you are invited to join us, contribute problems/solutions, and benefit from the sharing of information related to this profession here on re1y.com. Please feel free to participate & comment in the blog. All comments are welcome and relevant questions/issues raised in the blog will be addressed by members of our community.

While the basic philosophy is the same, the difference between large and small scale optimization is huge. This site recognizes that fact and deals specifically with the issues faced by large or multiple site enterprises. We discuss the seo approaches taken by authority sites.

There is a vast online community currently serving the small entrepreneur with thousands of sites, blogs, and forums providing excellent optimization information for those willing to critically analyze it. But there is almost nothing focused on the higher level, large enterprise search considerations. re1y.com is filling that niche with a focus on enterprise seo, search compliance, structural seo, and Google penalty solutions.

A large system is by necessity automated. Most small sites can survive with either manually programmed pages or content management systems using databases. But one big difference is that large systems have no alternative - they must rely on data. So there's not only a semantic imperative, but a data imperative as well.

We know there are some significant requirements for any enterprise that implements multiple sites - they must be implemented compliantly, that is, they must each be independent of all other owned sites and not seen to game the advantages inherent with multiple sites. No problem for a small business. But how do you manage hundreds of website implementations without triggering Google penalties across your entire network?

At the enterprise level, the keyword universe could be several hundred thousand. If you're using a small site strategy, how do you handle that with a 30-35 keyword limit per page?

How is large scale SEO different beyond mere size? How do you diversify your risk away from one mother ship without cannibalizing your existing businesses?