Whether it's filename nomenclature management, sitemap creation, redundancy checks, or the assignment of nofollow instructions to conserve PR, automation in the service of SEO is now a given. You cannot possibly manage the number of factors in play at the enterprise level without some dependence on automated tools and processes designed or retooled specifically for your enterprise.

If the system generates multiple sites, or large numbers of pages in short time frames, it is critical to have controls in place, within the existing automation, to ensure search compliance as well as contribute to an ongoing optimization strategy.

Automation is the leverage that empowers, through productivity, an optimization strategy that can be applied to very large models. It also enables the safe handling of web assets by employees and outside vendors through compliance oversight - you've got to make it impossible for anyone to disrupt the site's natural ranks through compliance failure. If they make redundant pages, the automation nofollows or disallows to keep the system in bounds.

How do you achieve SEO integration into existing automation?

This is one of the core issues that high level optimization is focused on. The important tasks assigned to large automated systems must originate from a knowledgeable authority, expert not only in SEO, but also with in-depth knowledge of automation and the search process. Because automation can also create monsters.

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