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Gaming Google In The Gaming Industry
Bob Sakayama
2013-03-23 18:27:43
2012 SEO Disasters | Solutions
Bob Sakayama
2012-12-16 14:03:29
Google May Be Quietly Acknowledging Negative SEO
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2012-08-30 15:29:12
Unnatural Links Warning
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2012-07-25 17:05:11
Penguin Inadvertently Makes Paid Links More Valuable
Bob Sakayama
2012-04-29 14:01:46
Occupy Google
Bob Sakayama
2011-11-04 12:57:49
Google Has Lost The War Against Paid Links
Bob Sakayama
2011-05-07 16:33:19
Google Penalties Now Called Manual Actions
Bob Sakayama
2011-04-23 16:27:14
Google Bomb Today
Ryan Urban
2011-04-11 17:05:11
Penalized Site Seeks Help: papofurado.com
Valmir Fernandes
2011-03-17 17:56:06
Did The Hammer Come Down On Content Aggregators
Bob Sakayama
2011-03-02 22:22:24
Enterprise Search Manipulation
Bob Sakayama
2011-02-19 19:12:08
Google Has A Huge Cloaking Problem
Bob Sakayama
2011-01-21 20:33:20
A Sorry Tale of a Google Penalty in Action
Dr. Marc Pinter-Krainer
2010-12-13 11:46:50
A New Google Penalty
Bob Sakayama
2010-11-28 21:49:40
The Archive Link Magnet
Bob Sakayama
2010-08-12 20:39:05
Coping With The Loss of Link Metrics
Bob Sakayama
2010-07-25 03:10:26
usachatnow.com Penalized
dirtsgood
2010-07-22 15:19:42
Automating Compliance Via CMS
Rev Sale
2010-07-15 22:43:15
Caffeine May Have A Hidden Cost
Bob Sakayama
2010-07-08 11:35:34
Google Penalties And Nuked Domains
Bob Sakayama
2009-11-28 21:09:30
When Google Doesn't Like Your Business Model
dirtsgood
2009-11-09 12:41:20
Search Compliance For Subdomains
Jabaloni
2009-11-09 11:51:10
Google Penalty Solutions - An Example Unwind
Bob Sakayama
2009-11-04 21:21:01
Maintaining Search Compliance via CMS
OneInAmelia
2009-11-03 22:35:15
Still Reeling From The Affiliate Slap
dirtsgood
2009-11-02 22:47:01
Most Popular Penalties
Bob Sakayama
2009-11-01 22:06:52
Link Obfuscation Necessary On New Sites
Rev Sale
2009-11-01 21:46:56
Latest
By: Bob Sakayama
2010-08-12 20:39:05
Archiving old content, products, reviews, media - posts of any kind is something every enterprise needs to consider. I posted an article here, and opening this up for comments.

This looks like a slam dunk - you get an ever-growing content set which is naturally relevant, plus a potentially valuable archive of product information.

And it's simple - you just need an area for the archive display, say "discontinued products" and flag the data once the product is discontinued. Instead of deleting the data, you would check the discontinued checkbox, and that product would move to the new archive area. Product data is not deleted, only flagged as obsolete, and many systems already handle it this way so you may already have the archive data - and just need to figure out how to display it.

Whether you sell downloads, create unique products, or are one of many retailers selling mass produced goods, this technique could play a productive role on your site.

Time is the big factor here. The older the archive, the more valuable it becomes, so if you're going to do it, start now.

Blog_id: 20 | Posted: 2010-08-12 20:39:05 | Views (4,849) | Comments (2)  
Comment By: Charlene Gates
re: The Archive Link Magnet
(posted 2010-08-22 17:15:13)

Simple, elegant, brilliant! We started this rolling and we already have the archive data, so it's just a matter of organizing the display.

Comment By: marty b
re: The Archive Link Magnet
(posted 2010-08-22 17:20:16)

Not going to work for us. We sell stock media, video, photos, and nothing is ever discontinued. But great idea for stores.

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