Wednesday 17 July 2024 07:41 PM   Your IP:
Structural SEO
Home       SEO Enterprise Blog       Search Compliance       Structural SEO       The Semantic Imperative       About      
Restoring Ranks Post Panda
When Google Destroys Your Business
Search Due Diligence For Internet Investments
SEO Enterprise Blog
Enterprise SEO
Negative SEO
The Risks of Relying on Search
Rank Preservation
When SEO Fails
Search Compliance
Google Penalty Solutions
The Ethics Of Search
Structural SEO
Multiple Sites
Defensive Strategies
Inbound Links
Link Vetting
Third Party Interference
Filename Masking
Black Hat Reality
Recourse & SEO
The Null Set Redundancy
The Semantic Imperative
In The Name Of Relevance?
Automation And SEO
Content Authority
Google Penalties Insight
Link Authority Trainwreck
Paid Links
Securing robots.txt
Foreign Language Sites
Replacing Nofollow
Canonical Condom
Granularity In CMS
Evaluating SEO Agencies
Search Forensics: Subdomains & Supplemental Results
Google Hiding Link Metrics Behind Sample Links
Enterprise Link Building
Link Velocity Debunked
New Link Disavow Tool
Turn Old Product Pages Into Link Bait

Why The Enterprise Needs Defensive Search Strategies

Any enterprise with high ranks needs to consider this reality - that having high ranks by itself imparts some danger by the huge amount of attention those ranks attract.

High ranks for any really competitive term means that

(1) your site has been copied, and
(2) others will attempt to benefit from your ranks, and that effort can be harmful.

Knowing this can help you devise some enterprise-wide protocols for dealing with the issues created by your ranking success.

For example, since we know from (1) above that your site will be copied, you can create content that can't be used by competitors without having to revise it. Using branding elements within the body of your articles will do this if you have enough of them interspersed throughout. That way, competitors can still copy from your site, but to use it on their sites will require some revision, and the revision results in content that is no longer redundant with yours.

But how do you defend against rivals that covet your ranks? And first of all, how can anyone affect your ranks?

The answers may surprise you. When a third party attacks your ranks, your site is not attacked - directly at least. Instead, the attacker either triggers a Google penalty. In the cases we studied, the victim site was either penalized by nefarious inbound links, or was penalized and then replaced by the attacking site in Google's index (proxy hack).

Home       SEO Enterprise Blog       Search Compliance       Structural SEO       The Semantic Imperative       About
Enterprise SEO
Google Penalty Solutions
Automation & Search Compliance

Looking for SEO enabled content management systems with structural, semantic optimization built into the cms? You're on the right site. Research identified targets are implemented within the markup, content, and filenames to enable the site to rank as high as possible based upon semantic relevance. 34789366G off site content requirements