It's never a simple matter of subdomains vs directories. In fact, that particular framing misleads, because it suggests equivalence that does not exist. In my experience, the subdomain is an implementation that requires significant planning, because there are consequences that don't exist with directories.

Much of our... continue

Blog_id: 6 | Posted: 2009-11-09 11:51:10 | Views (7,750) | Comments (4)

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Google Penalty Solutions - An Example Unwind

By: Bob Sakayama

2009-11-04 21:21:01

Penalty "unwinds" are all achieved by discovering compliance breaches. Penalties are NOT an SEO problem, although SEO usually triggers the event. Penalties are a COMPLIANCE problem.

The mantra around here goes like this:

First, compliance
Then, optimization

If you attempt to optimize a non-compliant structure, there... continue

Blog_id: 5 | Posted: 2009-11-04 21:21:01 | Views (10,880) | Comments (3)

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Maintaining Search Compliance via CMS

By: OneInAmelia

2009-11-03 22:35:15

On a big site, automation is critical not only to the functioning of the site, but also to maintaining compliance on the system. Every large enterprise site already has automation behind the screen. Adding some very simple scripts can handle the compliance review in most cases so for the enterprise, there's no good excuse to... continue

Blog_id: 4 | Posted: 2009-11-03 22:35:15 | Views (6,807) | Comments (0)

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Still Reeling From The Affiliate Slap

By: dirtsgood

2009-11-02 22:47:01

In case you missed this in June, Google decided to shut down an industry based on single sourced affiliates using AdWords as the traffic source.

My guess is that this coincides with the new treatment given in micro tags (RDF data) to review data. To review, using special tags, you can identify the particulars of any product... continue

Blog_id: 3 | Posted: 2009-11-02 22:47:01 | Views (7,530) | Comments (2)

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Most Popular Penalties

By: Bob Sakayama

2009-11-01 22:06:52

For the past 6 months, the clear winner is the trademark suppression, full blown. Second was the trademark suppression on trademark + service/product only.

Full blown trademark suppression is the loss of the #1 position for the search of your web trademark (domain minus the extension).

When the site is not #1 for... continue

Blog_id: 2 | Posted: 2009-11-01 22:06:52 | Views (14,112) | Comments (5)

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Link Obfuscation Necessary On New Sites

By: Rev Sale

2009-11-01 21:46:56

We're wondering, now that it's going on 3 years, whether Google's getting better at identifying paid links. Seeing plenty of sites penalized for buying.

Even seeing Google speciously flagging links when asked. We have several clients who spend so much money in AdWords that they have close connections via customer service. ... continue

Blog_id: 1 | Posted: 2009-11-01 21:46:56 | Views (10,304) | Comments (4)

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